Dribs and drabs of information about the "God Machine" taunt and tease iPhone wanna-haves.

If you didn't want an iPhone when you first heard about it, and you still don't want an iPhone after being exposed to recent bombardments of ads and articles about it, then maybe you're just not a true gadget geek. (That's OK, we understand...)

A article in the NY Times a week ago touted Apple's iPhone as a "God Machine".

In case you thought the Times hadn't devoted enough coverage to the device, another article today taunts us even more.

A media blitz began last week with television ads that showcased the iPhone being used to watch a movie, browse through a music library (using iTunes' "cover flow" metaphor), find directions to a local (as in Bay Area) seafood restaurant, and even... make a phone call.

One Apple rumour mill claimed that early versions of one commercial showed not 11 but 12 icons on the iPhone's main screen. ("This iPhone goes to... twelve?") The online version of the commercial found on apple.com only shows eleven. Conspiracy theories, anyone?

The restaurant shown in one commercial is a real San Francisco restaurant. Needless to say, they were flooded with calls after the ad was shown, most of which simply wanted to know if it was a real restaurant (though some were from people demanding more information about the iPhone).

(Thanks to Harry K. for the pointer to the article in today's Times.)